Davivienda's Reporter

The ad that I chose was done by a Colombian bank called “Davivienda” in 2010, during the FIFA World Cup which took place in South Africa. Davivienda decided to do a commercial series trying to invite people to join the bank.

The ad is about one reporter who had never been in Africa until the day when The World Cup begun. He tries to do a report showing the African culture. However, he experiences some difficulties which make him feel uncomfortable though he never grumbles. Then you are able to deduce he is in an inappropriate place or situation. And that’s the idea, show how the reporter and your money can be described when the Bank slogan says: “You can be in the wrong place” and that you have to get to a better place; in other words: you should bring your money to Davivienda since they are gotten to keep and to save it.

Actually I like this commercial because it calls attention of the customers and other people in a funny way and nobody will forget the reporter’s name or that he should be in the right place.